Brand Handbook
A comprehensive guide to the Neighborhood Insights brand identity, visual elements, and design principles for consistent brand application across all touchpoints.
Brand Overview
Neighborhood Insights combines data science expertise with strategic marketing to provide comprehensive solutions that drive real-world change in communities.
To democratize access to professional-grade data science and marketing consultation services, making high-level solutions accessible at a low-level barrier to entry.
Every community deserves access to high-quality data analysis and strategic marketing expertise to create meaningful, lasting impact.
Accessibility, Simplicity, and Impact - we simplify complex data and strategic concepts into actionable insights.
Color Palette
Our color palette reflects the dual nature of our services - analytical precision and strategic warmth - while maintaining accessibility and professional appeal.
Hex: #0047BB
Pantone: PMS 286 C
Usage: Primary brand color, data science division, buttons, headers
Hex: #FCA17D
Pantone: PMS 162 C
Usage: Marketing division, accent color, highlights
Hex: #C6D8AF
Pantone: PMS 578 C
Usage: Custom research, secondary accent, backgrounds
Hex: #FFFFF2
Pantone: PMS Warm Gray 1 C
Usage: Primary background, card backgrounds, light text
Hex: #000000
Pantone: PMS Black C
Usage: Primary text, footer background, high contrast elements
Color Usage Guidelines
Primary Applications
- • Brand Blue: Data science content, primary CTAs
- • Brand Tangerine: Marketing content, secondary CTAs
- • Brand Tea Green: Custom research, integrated solutions
Accessibility Standards
- • All color combinations meet WCAG AA standards
- • High contrast ratios for text readability
- • Color is never the sole means of conveying information
Typography
Our typography system balances professional authority with approachable readability, using classic serif fonts for headings and modern sans-serif for body text.
Heading 1
Georgia, 48px, Bold
Heading 2
Georgia, 32px, Bold
Heading 3
Georgia, 24px, Bold
Usage: All headings, titles, and emphasis text. Georgia provides classical authority and professional credibility.
Body Large - 18px
Inter, 18px, Regular
Body Regular - 16px
Inter, 16px, Regular
Body Small - 14px
Inter, 14px, Regular
Usage: All body text, captions, and UI elements. Inter ensures excellent readability across all devices and screen sizes.
Logo Usage
Our logo system provides flexibility while maintaining brand consistency across all applications and contexts.
Logo Guidelines
Do's
- • Maintain clear space around the logo
- • Use approved color variations only
- • Ensure adequate contrast with background
- • Scale proportionally
Don'ts
- • Don't stretch or distort the logo
- • Don't use unauthorized colors
- • Don't place on busy backgrounds
- • Don't recreate or modify elements
Voice & Tone
Our brand voice reflects our mission to make complex data and strategic concepts accessible while maintaining professional authority and expertise.
Expert yet Accessible
We demonstrate deep expertise while explaining complex concepts in understandable terms.
Confident and Reliable
Our communications convey trustworthiness and professional competence.
Solution-Oriented
We focus on practical outcomes and real-world impact rather than just data or theory.
Professional but Approachable
Maintain professionalism while being warm and welcoming to all audiences.
Clear and Direct
Use straightforward language and avoid unnecessary jargon or complexity.
Empowering
Help audiences feel capable of understanding and acting on insights.
Design Principles
Our design approach emphasizes clarity, accessibility, and strategic use of visual hierarchy to guide users toward meaningful insights and actions.
Every design decision prioritizes clear communication and user understanding over decorative elements.
Colors are used purposefully to differentiate services and guide user attention to key actions.
All designs work seamlessly across devices, ensuring accessibility for all users and contexts.
Visual elements support and enhance data presentation rather than competing with content.
Component Guidelines
Consistent component usage ensures brand cohesion and user experience across all touchpoints.
Data science actions, primary CTAs
Marketing actions, secondary CTAs
Secondary actions, custom research
Data Science Card
Blue accent for data-related content
Marketing Card
Tangerine accent for marketing content
Custom Research Card
Tea green for integrated solutions
Need Brand Assets?
Need logo files, color swatches, or other brand assets? Contact our team for access to the complete brand asset library including vector files, style guides, and templates.