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Selected work

What the output actually looks like.

Past work includes
Targeted campaigns for a city-wide event
Events
Brand and patient acquisition for a clinic
Healthcare
Positioning and content for an advocacy campaign
Social activism
Creative direction and a turnaround strategy
Self-storage
Targeted campaigns · Events
Filling rooms for a city-wide event.
Sold-out attendance via targeted paid social and email sequences.
Brand + paid · Healthcare
Brand from scratch, and patients to match.
Full identity system plus an acquisition program that scaled month-over-month.
Positioning + content · Advocacy
Positioning and content for a national campaign.
Message architecture and content system deployed across 12 markets.
Creative + turnaround · Self-storage
A turnaround playbook, plus the creative to sell it.
Occupancy recovered within two quarters. Creative system handed off to internal team.
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